WKU is taking steps to boost the number of non-traditional students at its four campuses. The school’s overall enrollment has been hurt by a drop in part-time adult learners.
A promotional campaign is using postcards, email, and social media in hopes of reaching 45,000 non-traditional students who want to finish their bachelor’s degree or start a master’s degree.
Dr. Brad Kissell, director of Adult and Regional Campus Enrollment, says this particular segment has different challenges than the traditional college student, including work and family obligations.
"How do we provide courses in the evening, services they can connect with? It's those kinds of things that we as a university need to wrestle with to help our adult learners," Kissell told WKU Public Radio.
The decline of non-traditional students isn’t the only factor behind WKU’s enrollment drop that began in 2012. Higher admission standards and an improving economy have also played a role.
The university is hosting informational sessions for prospective students this week in Bowling Green, Elizabethtown, Glasgow, and Owensboro. A list of locations and times is available here.