Frankfort, KY – The state has a new slogan. It's " Kentucky: Unbridled Spirit ". Governor Fletcher made the choice official Wednesday morning. Kentucky's new brand was supposed to be kept top secret until the Governor's announcement, but it leaked out Tuesday when state road crews started putting up signs with the slogan on it The Fletcher administration presented the public with four finalists last month. Kentucky residents and non-residents were allowed to vote for the winner.