Democrat Alison Lundergan Grimes is reaching out to senior voters with an initiative she has dubbed "Grannies for Grimes."
Grimes' 83-year-old maternal grandmother, Elsie Case, will lead the effort. Case, who is especially popular with Grimes supporters, has appeared in campaign ads on behalf of her granddaughter and has been a regular on the campaign trail.
As head of Grannies for Grimes, Case will use Twitter and Facebook to provide updates from the campaign trial and to encourage other seniors to get behind Grimes who has promised to protect and strengthen Social Security and Medicaid.
Grimes, the Democratic front-runner, is seeking to replace Senate Republican Leader Mitch McConnell in next year's election. McConnell also has a Republican primary opponent, Louisville businessman Matt Bevin.