WKU Public Radio News Staff
Wed January 29, 2014
Jim Beam Set To Roll Out First Global Marketing Campaign
Jim Beam is turning to Hollywood for its latest spokesperson as the company gets set to launch its first-ever global marketing campaign.
In a video posted on the Jim Beam website, Master Distiller Fred Noe takes actress Mila Kunis on a tour of Jim Beam's Kentucky facilities.
Kunis, who’s starred in movies along with TV shows like That 70s Show and Family Guy, will be the centerpiece of Jim Beam’s new campaign branded “Make History”.
The announcement of the world-wide marketing effort comes two weeks after Japanese company Suntory announced it was purchasing Jim Beam. The ads featuring Kunis start next month.