Kentucky Researcher Urges "Third Way" for Nation's Smokers

Brad Rodu says it's time for the public health community to re-think how it looks at the smoking debate in this country.  Rodu is head of the Tobacco Harm Reduction effort at the University of Louisville's James Graham Brown Cancer Center. He says for too long the smoking issue has come down to an all-or-nothing wager: smokers are told they either have to give up cigarettes, or keep smoking and die.

Dr. Rodu says smokers can get their nicotine fix without the disease-causing agents found in cigarettes. He says e-cigarettes are one viable option. This is the complete, unedited interview between Dr. Rodu and WKU Public Radio's Kevin Willis.