WKU Public Radio News Staff
Thu February 27, 2014
Maker's Mark Expanding Marion County Distillery to Meet Growing Demand
The producers of Maker's Mark bourbon have announced a distillery expansion to keep pace with growing demand for the Kentucky whiskey.
The $67 million expansion announced Thursday comes about a year after the brand caused a stir. In early 2013, the whiskey known for its bottles sealed in red wax announced it was cutting the amount of alcohol in each bottle to stretch supplies. After backlash from customers, Maker's Mark quickly scrapped the idea and restored the alcohol volume to its typical level.
The expansion was in the works long before the flap and it comes amid growing sales at Maker's.
The brand shipped more than 1 million cases in 2011 and it forecasts shipments to reach 2 million cases later this decade.