In a nationwide move to become more cost-efficient, the American Red Cross is undergoing a restructuring.
Smaller chapters are being consolidated into larger chapters that will serve larger geographic regions. Jennifer Capps heads the South Central Kentucky chapter in Bowling Green which has gone from serving seven counties to 17. She told WKU Public Radio that the local chapter lost one position, but gained two others, including a major giving officer.
"With the restructuring, we have some new positions that will allow us to go out and tackle each community and each county with new, fresh eyes," said Capps. "We know that with 17 counties, every single county and community has different needs."
Kentucky will go from having 13 chapters to five. Capps maintains that disaster and emergency relief work will be unaffected.
The consolidations are aimed at meeting the growing demand for services and making the best use of donor dollars.
