The Southern Kentucky Performing Arts Center is joining a national charitable giving movement known as #Giving Tuesday. The campaign capitalizes on the spirit of generosity during the holiday season.
An anonymous donor is pledging to match up to $50,000 during the campaign for a total of $100,000. Executive Director Jan Allan Zarr says the donations will be used to fund SKyPAC’s performances, galleries, and educational programs.
"Once of the things people don't understand is that SKyPac is a non-profit organization," Zarr told WKU Public Radio. "We're not making profits on everything we produce, whether it's a show or the children's educational programs. We rely a lot on those contributed funds that come in to help us."
When asked if SKyPAC is in financial trouble, Zarr said 'no', but acknowledged what he called bumps in the road, including the recent loss of Kentucky Stages. Zarr said he hopes the loss in revenue can be made up through the #GivingTuesday campaign while SKyPAC looks for another resident company.
SKyPAC's #Giving Tuesday campaign begins December 2 and runs through New Year’s Eve.
