WKU Public Radio News Staff
Thu April 19, 2012
Taco Bell Sales Figures Rebound
In Louisville, executives with YUM Brands say Taco Bell's US sales have increased after a slump that had lasted nearly a year. The company went to court in 2011 to counter a suit in California, that claimed the company's beef and burrito mixes contained only about 35% beef. Taco Bell executives have maintained that their beef is 100 percent USDA inspected.
In the months since the company went to court to defend its product, sales have risen, going up 6% in the past year. YUM Chief Financial Officer Rick Carucci today predicted sales growth in the high single digits or low double digits.