Play Live Radio
Next Up:
0:00
0:00
0:00 0:00
Available On Air Stations

WKU Athletics Director Stresses the Importance of Effective Marketing

wku public radio

http://stream.publicbroadcasting.net/production/mp3/wkyu/local-wkyu-912772.mp3

Bowling Green, KY – Administrators in the WKU Athletics Department are urging sports fans in the region to order tickets for upcoming games. Athletics Director Ross Bjork says ticket sales are part of an overall marketing strategy. He points to the football program as a key to the success of marketing efforts.

Tags