WKU focusing donors on long-term impact of private gifts

Bowling Green, Ky – Economic uncertainty is creating some additional challenges for universities and colleges as they try to raise money from private sources. Tom Hiles is Vice President for Institutional Advancement at WKU. He says donors and potential donors have suffered major losses in the stock market in the past year, often impacting how much they are able and willing to give. He spoke with our Dan Modlin about WKU's "New Century of Spirit" campaign.