Direct marketing to consumers has become an increasingly important part of many farm operations in Kentucky. Roadside stands, local farmer's markets, and the development of value-added products have helped to boost farm income. On Friday September 14th, a workshop will be held at the National Corvette Museum in Bowling Green to discuss opportunities for expanding such marketing activity along Interstate 65.
Allen County Extension Agent for Family and Consumer Sciences Janet Johnson says there is significant potential for growth in this area of farm marketing. Johnson says several restaurants and tourism attractions from the region will be participating in the workshop, which is open to the public. The meeting is scheduled to start Friday at 8:45am.