bourbon

One of the world's most famous bourbons won't get watered down after all.

Maker's Mark announced Sunday in a Facebook post that the company is reversing course and will not change the alcohol by volume in its whiskey.

"(We) are reversing our decision to lower the ABV of Maker’s Mark, and resuming production at 45% alcohol by volume (90 proof). Just like we’ve made it since the very beginning," the company said in the Facebook message signed by Chief Operating Officer Rob Samuels, and his father, Chairman Emeritus Bill Samuels.

A representative from Maker's Mark told WKU Public Radio that the company's website crashed at one point Sunday due to the massive amount of interest in Maker's decision to reverse course and maintain its current alcohol by volume.

The representative said the company was able to get the website back up and running later Sunday afternoon.

The decision to change the alcohol content of their product led to a backlash by many bourbon lovers, who flooded the Loretto, Ky., distillery with negative comments. Maker's Mark officials said the lower alcohol by volume wouldn't impact the bourbon's flavor, but that wasn't enough to quell the controversy.

Here is a copy of the Facebook message posted by Maker's Mark Sunday:

The Kentucky State Senate approved legislation Tuesday that would remove the prohibition of alcohol sales on election days while polls are open.

The bill wouldn't supersede the authority of dry counties in determining alcohol availability—but areas that wanted to continue the prohibition of election day alcohol sales could vote to do so.

One aim of the bill: Business that rely on alcohol sales—and also tourist destinations along Kentucky's Bourbon Trail—would be allowed to remain open on election days.

State Sen. Jimmy Higdon, a Republican from Lebanon, said keeping the Bourbon Trail fully operational on election days was a reason for his support.

The Chairman Emeritus of Maker's Mark blames himself for the company's recent decision to lower the proof of its famous bourbon. Bill Samuels Jr., the son of the founder of Maker's Mark, tells the Courier-Journal he failed to foresee the worldwide surge in demand for Kentucky's famous spirit.

Maker's Mark has announced it will dilute its bourbon from 45 percent alcohol by volume, to 42 percent, so that more whiskey can be bottled to meet demand.

"I was the forecaster in chief around here...I must have been asleep at the wheel," Samuels told the newspaper.

WKU Public Radio interviewed Samuels Jr. and his son, Rob Samuels, who took over as Chairman of Maker's Mark in 2011. Rob Samuels told us at the time he was looking to expand international sales of Maker's Mark, with India as a prime target.

Kentucky is bourbon country. Bar shelves in Louisville are stocked with a crowded field of premium bourbons; the city's Theater Square Marketplace restaurant alone carries close to 170 different brands. So when news trickled out that longtime distillery Maker's Mark plans to water down its bourbon, locals were stunned.

Bourbon has to be aged at least two years — and that's where Maker's Mark got in trouble. Chief Operating Officer Rob Samuels says the company simply didn't make enough.

Kentucky Bourbon Trail Sees Another Record Breaking Year

Jan 29, 2013
Kevin Willis

More than 500,000 people visited distilleries along Kentucky's bourbon trail in 2012, marking a 15% increase over the year before.

The Trail's director said the new attendance record was 509,292. It's the first time since the trail opened in 1999 that the number of visitors broke the half-million mark. Adam Johnson said visitors came from all 50 states and more than 50 countries.

The Kentucky Bourbon Trail is a distillery tour that features Four Roses and Wild Turkey in Lawrenceburg, Heaven Hill in Bardstown, Jim Beam in Clermont, Maker's Mark in Loretto, Town Branch in Lexington and Woodford Reserve in Versailles.

Kevin Willis

One of the big issues Kentucky lawmakers are expected to take up in the next legislative session is an overhaul of the state tax code. It's something that the commonwealth's bourbon distillers will have their collective eyes on, because a provision under consideration would create a new tax credit for manufacturers designed to offset a longstanding barrel tax.

"We pay a tax on every barrel that is aging in the commonwealth, as long as it sits in one of our warehouses. So if you're drinking a bottle of 18-year- old bourbon, it's been taxed 18 times," says Eric Gregory, president of the Kentucky Distillers Association. "That makes Kentucky non-competitive in the global marketplace. We are the only alcohol manufacturer in the world that pays such a tax."

Tax legislation designed to help Kentucky's bourbon distillers has previously passed in the Senate, but has never made it out of the House. Gregory says distillers are sensing a renewed seriousness on the part of many lawmakers to get a tax code overhaul passed next year, either in the regular session that begins January 8, or during a special session.

They may not be household names like Jim Beam or Wild Turkey, but Kentucky's craft bourbon distilleries now have their own tourist trail. One of the stops on the list—Corsair Artisan Distillery--is found in downtown Bowling Green.

Air quality officials in Louisville are warning liquor giant Diageo that it could face fines if it doesn't control the vapors coming from its storage warehouses in southern Louisville. The Air Pollution Control District says the vapors from the liquor storage houses cause a sour alcohol odor and promote the growth of a black mold or fungus that gathers on nearby homes.

Kevin Willis

Bourbon and barbecue are teaming up next month in Danville to benefit Heart of Kentucky United Way. The second annual Kentucky State Barbecue Festival on Sept. 7 will feature a charity bourbon barrel auction.

Kevin Willis

The bad national economy hasn't put a dent in one of Kentucky's signature exports. In fact, bourbon production has increased 115% over the past 13 years, according to Eric Gregory, president of the Kentucky Distillers Association.

One of Kentucky’s most famous bourbon distilleries is being sued by current and former employees who claim they were victims of sexual discrimination. Four of the five women suing Maker’s Mark still work at the distillery. The women filing the sexual discrimination suit say they were subject to a hostile and intimidating atmosphere around the bottling line at the distillery in Loretto.

Kentucky’s bourbon distillers may soon be getting one of their biggest wishes: a change in the barrel tax. The tax, named because it charges property taxes on bourbon aging in barrels in distillery warehouses, is a one-of-a-kind.

Bowling Green, Ky – Everyone knows bourbon is Kentucky's signature spirit. But Albert Schmid says many people don't realize bourbon makes a wonderful cooking ingredient as well. Schmid is a chef and an instructor at Sullivan University's National Center for Hospitality Studies in Louisville. He recently authored "The Kentucky Bourbon Cookbook", which contains seasonal recipes for food and drink. He stopped by our studios and spoke to Kevin Willis.

Loretto, Ky – Maker's Mark is the highest-selling premium bourbon brand in the world. When you visit the distillery in tiny Loretto, Kentucky, you're struck by the humility of the employees, and their desire to carry on the tradition started in the early 1950s by Bill Samuels Sr. His son, Bill Jr., is stepping down as president of the distillery after 35 years. WKU Public Radio's Kevin Willis visited the distillery to meet Bill and his son, Rob, who is set to become chief operating officer.

Bowling Green, Ky – From our friend Cole Phelps, master mixologist at The Oakroom in Louisville:

Mint julep: Put 12 mint leaves in a glass, and add 3/4 oz. of syrup. Muddle gently, without tearing the leaves. While that sits, crush ice with a mallet. Add ice to glass, then pour in 2 1/4 oz. of bourbon. Add more ice to fill glass to the top. Pour in 1/4 oz more of the syrup on top of the ice, then garnish drink with mint. Add one sma

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