Shane Howard loves Elizabethtown.
He says living in Elizabethtown — just 45 miles south of Louisville — allows him to remain in close proximity to a bigger city without having to deal with city problems like rush hour traffic.
He’s only 35 minutes away from downtown Louisville. Arguably, Howard says, for someone living in the East End, it can take them the same amount of time to get to downtown. But the cost of living in Elizabethtown is much cheaper.
“The new restaurants popping up, new entertainment things, sports bars and those things popping up, it’s becoming more and more attractive,” he says.
Howard is founder of Custom College Recruiting. The service matches high school student-athletes abroad with sports scholarship opportunities in the U.S. He founded the company in 2009 and received funding in 2014. Prior to that, he bootstrapped. But Howard said he knew if he was going to expand his business from something he was doing at home alone on his couch, he was going to need help.