Wilson Sporting Goods will pay $70 million for the Louisville Slugger brand, the companies’ representatives said Monday in a news conference.
With the deal, 52 Hillerich and Bradsby Co. employees will be laid off, mostly from positions such as accounting and information technology, the companies’ representatives said. Currently, H&B has about 270 employees; some other positions will move to operate under Wilson.
The companies do not plan to overlap the brands—in other words, Wilson and Louisville Slugger branding won’t appear on the same merchandise. But companies may someday begin to use the Slugger brand on other merchandise besides bats and gloves.
Hillerich and Bradsby Co. is turning over “global brand, sales and innovation rights” for the Louisville Slugger brand to Wilson Sporting Goods, marking a major change for one of the city’s signature brands.
The sporting goods companies announced the deal Monday morning.
The deal is pending Hillerich and Bradsby stockholder approval.