Jim Beam

Business
10:14 pm
Wed January 29, 2014

Jim Beam Set To Roll Out First Global Marketing Campaign

Credit Jim Beam

Jim Beam is turning to Hollywood for its latest spokesperson as the company gets set to launch its first-ever global marketing campaign.  

In a video posted on the Jim Beam website, Master Distiller Fred Noe takes actress Mila Kunis on a tour of Jim Beam's Kentucky facilities.

Kunis, who’s starred in movies along with TV shows like That 70s Show and Family Guy, will be the centerpiece of Jim Beam’s new campaign branded “Make History”.  

The announcement of the world-wide marketing effort comes two weeks after Japanese company Suntory announced it was purchasing Jim Beam. The ads featuring Kunis start next month.

Business
10:45 am
Mon January 13, 2014

Beam Inc. to Be Bought By Japanese Company

Visitors take a tour at the Jim Beam distillery in Clermont, Ky.
Credit Jim Beam distillery

A Japanese company has announced plans to acquire the producer of Jim Beam bourbon.

Suntory Holdings of Osaka, Japan, has agreed to purchase Beam Incorporated for $16 billion.

The Courier-Journal reports that under a deal approved by leadership at both companies, the current Beam management team would continue to lead the business from Beam headquarters outside Chicago, with Jim Beam maintaining its distillery in Clermont, Kentucky.

Beam Incorporated owns many of the most famous names in the world of bourbon, including Jim Beam, Maker’s Mark, Knob Creek, Basil Hayden, Bookers, and Old Grand-Dad.

The company’s portfolio also includes brands of vodka, rum, tequila, as well as Irish and Scotch whiskies.

The acquisition of Beam Incorporated by Suntory Holdings is expected to finalized in the second quarter of this year.