Despite an ongoing lawsuit challenging its existence, the Kentucky Health Insurance exchange will start a new advertising campaign next month.
The exchange will work like an online marketplace, and consumers will be able to choose between plans offered by several different insurers, as well as government programs like Medicaid and Medicare.
To get the word out to individuals and businesses, the exchange will start running TV, radio and magazine ads in mid-June. The ads are expected to cost up to 11 million dollars.
Policies will be available for purchase in October, but won't go into effect until next January.
Tea party activist David Adams is currently suing Governor Steve Beshear over his creation of the exchange.