milk

Agriculture
5:44 pm
Tue February 25, 2014

Industry Wipes Away 'Got Milk?' Mustache After Sales Take Spill

The milk's industry's new campaign, Milk Life, features ordinary people accomplishing all sorts of tasks after jumpstarting their day with a glass of milk.
Courtesy of Milk Processor Education Program

There's a new slogan in town that will replace "Got Milk?"

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Agriculture
10:21 am
Mon July 8, 2013

New "Udderly Kentucky" Line Features Milk 100% Sourced and Processed in Bluegrass State

The new milk program is part of the Kentucky Proud effort.
Credit Kentucky Dept. of Agriculture

A new partnership in Kentucky is combining the efforts of state dairy farmers and the world's largest retailer.

Agriculture Commissioner James Comer announced Monday that Walmart stores in central and south-central Kentucky will soon begin stocking a line of milk products that is sourced and processed entirely at commonwealth dairy farms.

Calling it one of the most significant developments in the history of the Kentucky Proud marketing program. Comer unveiled the “Udderly Kentucky” partnership, which will stock Walmart stores in the Bluegrass State with milk from 105 Kentucky dairy farms.

The program will return a 7-cent-per-gallon premium to each participating supplier. According to Comer, the average participating Kentucky dairy operation will generate $19,000 annually from the agreement.

Comer told WKU Public Radio he's been working on the partnership with Walmart since he took office in 2012. And he says he’s aware that many in the local-food movement eye Walmart with a great deal of suspicion and even disdain, given controversy surrounding the company’s business and employment practices.

Comer says he brought the issue up with the retailer when negotiating the deal.

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