Sports

Sports
12:15 pm
Wed July 14, 2010

WKU Athletics Director Stresses the Importance of Effective Marketing

wku public radio

Bowling Green, KY – Administrators in the WKU Athletics Department are urging sports fans in the region to order tickets for upcoming games. Athletics Director Ross Bjork says ticket sales are part of an overall marketing strategy. He points to the football program as a key to the success of marketing efforts.

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