Business
8:48 am
Tue February 12, 2013

Former Maker's Mark Chief Says Less Potent Version Won't Affect Taste

The Chairman Emeritus of Maker's Mark blames himself for the company's recent decision to lower the proof of its famous bourbon. Bill Samuels Jr., the son of the founder of Maker's Mark, tells the Courier-Journal he failed to foresee the worldwide surge in demand for Kentucky's famous spirit.

Maker's Mark has announced it will dilute its bourbon from 45 percent alcohol by volume, to 42 percent, so that more whiskey can be bottled to meet demand.

"I was the forecaster in chief around here...I must have been asleep at the wheel," Samuels told the newspaper.

WKU Public Radio interviewed Samuels Jr. and his son, Rob Samuels, who took over as Chairman of Maker's Mark in 2011. Rob Samuels told us at the time he was looking to expand international sales of Maker's Mark, with India as a prime target.

Both Samuels Jr. and Rob Samuels insist the change in proof won't affect the taste of Maker's Mark.