Facing growing scrutiny from donors and its own university, the University of Louisville Foundation is paying $11,500 a month in retainers alone for external public relations firms.
In contract proposals submitted in July, the firms shed light on strategies they intended to employ to combat rampant criticism of the Foundation.
The documents, obtained by WFPL’s Kentucky Center for Investigative Reporting, suggest the Foundation is gearing up to try to counter negative stories in the press and highlight achievements of its president, James Ramsey, during his 14-year tenure.
Last month, Foundation staffers signed contract extensions for two Louisville firms: RunSwitch Public Relations, led by political strategist Scott Jennings, and Tandem Public Relations, led by Sandra Frazier. Both contracts were extended as of Sept. 1.