When you walk into the downtown office of VE Creative, one of the first things you notice is the set of huge windows facing Owensboro’s 3rd street, a few blocks from the Ohio River. For the small group of workers here, these windows aren’t just a way to view the pretty scenery outside. They’re also a potential way to help generate online and social media street cred for the company, and--more importantly--downtown Owensboro.
Boxing great Muhammad Ali is hoping to inspire a new generation of leaders through a social media campaign. The campaign, called Generation Ali, is being launched in conjunction with the Summer Olympics in London. It will link young leaders around the world.